Job seekers and those looking to transfer their skills into a new career are being encouraged to consider care and support work in a new Australian Government campaign.
Deputy Prime Minister and Member for New England, Barnaby Joyce said ‘The A Life Changing Life’ campaign captures real-life relationships between workers and the people they support to highlight the unique experiences and employment opportunities available in the sector.
Mr Joyce said, “The growth of the National Disability Insurance Scheme (NDIS) and our ageing population, along with veterans support, has meant that care and support is providing one of the fastest growing sectors for job opportunities in Australia.
“Whether you’re looking for steady casual work, want to learn and grow in a role, and would like flexible work that’s also interesting and meaningful – the care and support sector may have what you’re looking for,” Mr Joyce said.
Minister for the NDIS Senator the Hon Linda Reynolds CSC said a national care and support workforce campaign was a key initiative of the NDIS National Workforce Plan 2021-2025, launched in June.
“We have many outstanding people already working in the care and support sector, and it continues to grow to meet demand,” Minister Reynolds said.
“The NDIS alone will need an additional 83,000 workers in coming years as the scheme matures.”
Minister for Health and Aged Care, Greg Hunt said A Life Changing Life will help the Australian Government deliver upon its generational $17.7 billion aged care reform package and ensure safer, quality care for senior Australians.
“By 2050, Australia will need the services of around one million aged care workers. This campaign will help to grow a strong and sustainable workforce that supports senior Australians as they age,” Minister Hunt said.
Minister for Senior Australians and Aged Care Services, Richard Colbeck said the government is focused on supporting the aged care workforce through increased specialist training, financial support and mentorship.
“We want to attract and retain skilled, compassionate and professional aged care workers, and campaigns like this one will help drive those improvements,” Minister Colbeck said.
Minister for Veterans’ Affairs, Andrew Gee said supporting veterans is a top priority for the Australian Government.
A Life Changing Life features a wide range of workers across aged care, disability and veterans’ support, and the people they work with.
A suite of tools and resources including more information about the care and support sector is available at www.careandsupportjobs.gov.au
Broadcast-quality television commercials and high-resolution versions of advertisements are available at: www.careandsupportjobs.gov.au/campaign